Goldberg Nails
There was a wealthy Jew who owned a nail company. His only son had just
graduated from college and the father wanted to get him involved in the
company.
He initially farmed the young man out to each of the departments; first
research & development, then manufacturing, then sales, and in each the
son was a dismal failure.
Determined to find a place for his offspring, the father decided that
his son needed his own project. So the father placed his son in charge
of the new advertising campaign. He told him that he would have no supervision
and that any and all resources which he needed would be placed at his
disposal.
The son was elated and immediately set off to make his father proud.
Four weeks later the son proudly proclaimed, "I have finished!" and he
and his father went out to examine the first product of the new campaign:
a billboard.
As they drove to the sight, the son explained how he had been blocked
until a sudden insight had leaped into his head. They turned the corner
and to the father's horror the billboard portrayed Christ on a cross with
the caption: "Even Then They Used Goldberg Nails."
The father explained to the son that they couldn't portray Christ on
a cross as it might offend their Christian clients. Dejected, the son
said that he would fix the problem and report back to his father.
One week later the son again exclaimed that he was "finished," and took
his father off to see the billboard. Sure enough, Christ was no longer
on the cross; he was lying at the base of the cross and the caption read:
"This Wouldn't Happen With Goldberg Nails"
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